PIONEERS OF SUSTAINABILITY – Lessons from the Trailblazers
Sustainability has arrived. Not too long ago – perhaps two decades or so – the fledgling field was considered niche. While still far from becoming universally and uniformly adopted, socially responsible business practices today are much more a part of commerce than ever before.
While no one person, company, or non-governmental organization (NGO) can take credit for the current state of sustainability, there are individuals who played an integral role in building this momentum. Some inspired business while others defied their sector and crossed bridges to form partnerships between industries. Others chose the academic route to make connections between the tangibles and the intangibles, giving the C-suite, the regulators and the implementers the power of data to back up what began for many as a gut feeling, a passion, a realization that things needed to change but lack of data to back that up.